I arrived at my friend’s house after a full day of clients. As I made the short drive from my office, I felt my hands grow more and more heavy on the steering wheel. I felt the muscles in my forearms tingle with weakness and the tips of my fingers throbbed as if they were bruised.
“Please,” I said, when I walked in the door, “could you just massage my hands for a minute?”
The day that led to that state of manual exhaustion (pun intended) was the kind of day I consciously tried to build my career to avoid. A one-after-the-other stack of new clients unlikely to schedule repeat visits. Lovely human beings who were perfectly healthy and who only got massages when someone else bought them a gift certificate, or when they were on vacation at a warm, tropical resort. Deep in the muscles of my hands and arms, I felt the weariness of spending hours doing the kind of work I did not want. My hands were tired, and I could not imagine massaging another human that day.
I suppose if I were a better businesslady, I could have found and mustered a way to talk to each of these people about the way I work (not aggressively), about the value of regular massage for all people, and about building a relationship with one massage therapist over time. I suppose if I were more focused on filling my practice, I could have done all those things the brilliant people at Massage Business Blueprint suggest you do to retain clients.
Maybe I am fundamentally, constitutionally, and semi-aggressively a slacker when it comes to standard business building. I would rather live simpler and with fewer new things so that I can have time and leisure to walk in the woods, or sit and write, or sit and think about writing. I would rather end the day with calm, relaxed hands. The better to capture ideas with, my dear.
As my friend massaged my hands, I felt the weariness drain out like water. In its place, surrounding every filament, fiber and fascicle, I felt a sparkling readiness. Rest would come soon, and when it did come, it would be deep and restorative. It wasn’t the work that made me weary, it was the chaos. I have dropped my marketing efforts and forgotten the niche I identified for myself. Time to sit quietly again, and put the business where my heart is.
Dear Ones, I am your resource in Louisville for manual lymphatic drainage. This is a gentle, profoundly relaxing, medical massage technique that is used as part of the treatment for lymphedema, but also has many beneficial applications. My clients have found relief from allergy-related sinus headaches, post-workout swelling and soreness, post-surgical swelling and general tension headaches. Come in and talk to me about it, and experience it for yourself.